Ford Said What?
They Aren’t Even Trying to Make Sense
There are certain things that happen that I can’t even adequately describe. The recent move by Ford regarding bonuses for middle managers is one of them. So I’ll let Fortune do it:
Ford told staffers that only half of 3,300 middle managers will get stock award bonuses that are normally granted in March and vest over three years. These supervisors oversee the $56 billion American automaker’s 76,000 international employees—and the company anticipates it will actually boost culture and productivity.
This is the Ford that had a 5% revenue increase in 2024 (to $184 billion) and a 3.6% increase in profit (to $26.6 billion).