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The Starbucks Lesson

Train People Like Starbucks Trains Customers

I remember one of the first times I went into Starbucks. I quickly learned that ordering was a foreign language. I wanted a large coffee (I admit that I am a pretty boring beverage drinker), but that wasn’t what I got. What I got was a Venti coffee of the day.

As I listened, I heard all kinds of things that I never knew had anything to do with drinks. No…

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