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The Third Path

Why Pressure Makes You See Only Two Options (And What to Do About It)

Ever notice how stress makes everything feel like an either/or choice? Launch now or wait. Cut costs or miss targets. Say yes or say no.

As a manager, I’ve always been fascinated by the psychology of decision-making—not in a clinical way, but in understanding how pressure changes the way we think. And here’s what I’ve learned: when you’re feeling uncertain, stressed, or dealing with that dreaded imposter syndrome, your brain defaults to binary thinking.

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